How to Write an Employee Newsletter
Friday, August 18th, 2006
Employee newsletters are excellent tools of communication. These newsletters can be used for everything from forums to communicating new company or product ideas to venues for welcoming the newest office assistant. Listed below are a few tips for getting the most out of your employee newsletter.
Include a section that profiles the typical customer. Employees need to establish rapport with customers and the better idea they have of who the customers are, the stronger the employee/customer relationship will be.
Reiterate your company’s objective. Each employee needs to understand the mission of your company so that everyone remains on the same page. You can also include ways employees can help the company achieve its mission.
Highlight the good work of employees. Perhaps choose individuals who have worked for your company for some time. Another idea is to spolight a new employee. Spotlighting a new employee in each newsletter could be a wonderful welcoming tool.
Include a Q&A section. More than likely, there are several questions that employees commonly have. Write down some of the most commonly asked questions and provide both the questions and answers in your newsletter. You could even choose to have employees write in their questions and feature them in a newspaper advice column style.
Consider including surveys in your newsletters. Often employees have creative promotion ideas since they work directly with the company’s product or service. However, it may not always be clear how to share those ideas. Including a survey in your newsletter could serve as a forum for making those ideas known. Make sure to share the answers to the surveys in the following newsletter.